Where Passion Meets Drive.

At GAB China, we are a diverse team driven by a singular passion for results. Our approach is straightforward and goal-oriented, focused on overdelivering results for our clients . With a robust team of over 50 specialists, we are committed to constant learning and leveraging cutting-edge technology to serve our B2B and B2C clients.  

Lowest WeChat CPF in the Industry
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Diversity Powered Agency

At GAB China, we pride ourselves on being at the forefront of diversity in the advertising industry. As one of the rare 1% of agencies owned by a woman, we bring a unique perspective to every project we undertake. Our commitment to diversity goes beyond representation; it is the bedrock of our creativity and strength. We believe that bringing together varied perspectives fosters unparalleled creativity and innovation.

As a leading Chinese Digital Marketing Agency, we are dedicated to leveraging this diversity to deliver cutting-edge strategies and insights for your brand’s success.

Our team, comprising individuals from all around China (and the world) collaborate to blend these perspectives, resulting in more dynamic, culturally rich, and effective solutions for our clients. This ethos of diversity and inclusivity is not just our strength; it’s our identity.

Team Members From

Our Mission

We commit to being the vital link that connects diverse markets, fostering mutual growth and understanding between China and the global business community.

Our Vision

Bridging businesses and markets between China and the world.

Our Value

Lean into Challenges With Proactivity & Agility

True digital adventurers require proactive speed to excel in the market. As a group of critical & strategic thinkers we lean into challenges with a smile.

Above & Beyond
Customer Focused

We put our customers first, but more than that we go above and beyond in customer service and delivery.

Gab China team embodies this attitude, and it is built into our company culture.

Results Matter

Gab China are committed to excellence in all that we do. We are a company our clients can rely on because we deliver the results we promise.

Open Heart, Open Hand

An inclusive environment goes beyond writing the word ‘diversity’ on a website. We, Gab China build relationships on our team and with our partners with an open heart by being open-minded and kind. Our open-hand represents our willingness to support each other through challenges and opportunities.

Be Transparent

We make our clients’ lives easier by communicating openly and honestly. There is no guesswork or marketing jargon. We don’t hide behind Chinese terms that make your campaigns difficult to understand. We, Gab China communicate honestly and effectively with each other as a team, and with you as our partner.

Our Team

Gabby Gabriel, Founder, CEO

Gabby Gabriel, Founder, CEO

Introducing our dynamic CEO and founder, Gabby Gabriel. A renowned expert in the Chinese market, Gabby is an accomplished marketing strategist and a true global citizen. Born and raised in Cleveland, Ohio, she developed a rich appreciation for diverse cultures during her formative years in the United States with frequent trips to South America (where her mother is from). Gabby’s linguistic skills, including fluency in English and Spanish and conversational proficiency in Mandarin Chinese, have shaped her global perspective and strategic approach to marketing. With over a decade of living and working in China, Gabby has cultivated unparalleled insights into the unique dynamics of this market. The BBC recognized her as an American “Shanghai expert” in the 2019 documentary “Reggie in China,” where she was the only foreigner featured. Gabby’s profound understanding of China’s complexities, paired with her innovative marketing strategies, make her an invaluable asset to brands seeking to thrive in the Chinese market.

After graduating Cum Laude from Northeastern University in Boston, Gabby commenced her journey to China in 2012. Over the past seven years, she has immersed herself in the Chinese culture, sharing her experiences through her popular series, Shanghai Love Notes. This engaging series utilizes digital media and storytelling to reveal the captivating narratives that characterize life in Shanghai.

Demonstrating her commitment to inclusivity, Gabby founded HongShe, one of China’s most prominent LGBTQ organizations. Her entrepreneurial background, including launching successful businesses in China, informs her leadership at Gab China with a unique, results-oriented approach to marketing. She fosters creativity and innovation, while maintaining a focus on generating genuine business revenue. Gabby’s motivated, innovative approach has driven her extraordinary success in China, solidifying her reputation as an inspiring leader and esteemed expert in the Chinese market.

Sherry Zhao, Co-Founder, Content Language Director

Sherry Zhao, Co-Founder, Content Language Director

Meet Sherry Zhao, our esteemed Content Manager, who brings a wealth of experience specifically in the Chinese market. Beginning her impressive career as a high-level interpreter for presidents, dignitaries, and notable figures visiting China, Sherry’s deep understanding of the Chinese landscape and culture has been instrumental in her success.

Sherry is a professional Chinese English interpreter/translator and a devoted linguaphile. She’s a proud graduate of the prestigious Conference Interpreting program at Shanghai International Studies University and is proficient in a broad range of fields, including technology, engineering, business, public policy, finance, education, and art. With the experience of translating, proofreading, and editing over a million words of bilingual content, Sherry has truly mastered the art of content creation and management. Before co-founding Gab China, Sherry devoted over five years to the Chinese Public Sector as an interpreter, effortlessly catering to high-profile clientele. She has advised and interpreted for high-ranking government officials, international government delegations, and dignitaries such as Prince Andrew. As our Content Manager, Sherry applies her extensive expertise and profound understanding of the Chinese market to deliver exceptional content strategies designed to cater to your brand’s distinct needs in this region.
Clara Yang, Account Director

Clara Yang, Account Director

Clara embarked on her academic voyage at Indiana University, earning a Bachelor’s Degree in Communications—a testament to her foundational skills in effective messaging and strategy. She further expanded her expertise with a Master’s Degree in Marketing & Advertising from Boston University, equipping her with advanced knowledge in market trends and advertising strategies.

Clara continued her professional growth by working with several prestigious 4A advertising agencies. This experience not only enriched her skill set but also gave her a deep understanding of the global advertising landscape, especially in the dynamic Chinese market.

Prior to joining GAB China, Clara’s career was marked by significant roles that shaped her into the expert she is today. In the United States, she excelled as a Project Manager for a creative agency, managing diverse projects for prominent brands. Her ability to navigate complex challenges and deliver results earned her a reputation for excellence.

After she moved back to China, At GAB, Clara leverages this rich background to oversee your account with precision and insight. Her bilingual capabilities and detail-oriented nature make her an exceptional manager, ensuring that every project is handled meticulously from start to finish. Her strategic approach and hands-on experience in project management and client communication mean that your projects are not just in capable hands, but are set to exceed expectations. Her unique combination of academic achievements and professional experience makes her the ideal leader for your projects.

Bob Peng, Chief Technology Officer

Bob Peng, Chief Technology Officer

Meet Bob Peng, our innovative Chief Technology Officer, celebrated for his expertise in crafting unique technology solutions specifically tailored for the Chinese market. Known for his engaging personality, Bob brings a rich reservoir of knowledge and experience to every project, ensuring that our clients receive the most advanced and bespoke technology solutions. Bob is a proud alumnus of the prestigious Huazhong University of Science and Technology in China, holding both a Bachelor’s and Master’s degree in Computer Science. Following his graduation, Bob served as a developer at Tencent from 2016 to 2018, contributing to the development of innovative technologies for the widely-used WeChat platform. In 2018, Bob co-launched a mobile application with his colleagues, successfully exiting the e-commerce app venture in late 2019. Shortly thereafter, he joined Gab China, bringing his wealth of experience and technological expertise to our team. Apart from his impressive technical skills, Bob is also a specialist in Douyin strategy (the Chinese equivalent of TikTok), reflecting his deep understanding of the ever-changing social media landscape in China. His strategic approach to Douyin has led to his personal account amassing nearly a million followers, demonstrating his ability to engage and connect with audiences. As our CTO, Bob is dedicated to providing exceptional, tailor-made technology solutions that bolster your brand’s success in the dynamic Chinese market.

Locations

Shanghai, China

China Merchants Plaza, 333 Chengdu North Road, Suite 2417, Jing'an District, Shanghai

New York, New York

442 5th Avenue, Suite 2920 NY, NY 10018, United States

Singapore

160 Robinson Rd, #14-04, Business, Federation Center, Singapore, 068914

Bangkok, Thailand

Suite 333/10, United Tower, Soi Sukhumvit 55, Thonglor