Where Passion Meets Drive.

At GAB China, passion fuels everything we do — but it’s our drive that sets us apart. We’re a diverse collective of over 70 specialists and global advisors, working across markets, industries, and time zones with one shared focus: building brands that perform.

We work smart and we work hard — not for the spotlight, but for the result. Our team brings bold thinking, creative discipline, and operational excellence to every challenge, pushing projects beyond expectations and into real impact.

Authenticity is our operating system. We show up fully, speak with clarity, and lead with purpose. Whether we’re launching a brand or scaling a global campaign, we bring a results-first mindset and an unshakable commitment to delivering what we promise — and more.

Excellence here isn’t a finish line — it’s how we show up every day. And our clients feel it in the work.

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Built for Borderless Brands

At GAB China, we specialize in global brand strategy and East-meets-West execution. From market entry to creative rollout, we help brands navigate cultural nuance, platform complexity, and commercial goals — without losing clarity or soul.

Our approach is informed by over a decade of operating across Asia and the U.S., and backed by some of the world’s best: global enterprises, cultural icons, and growth-stage disruptors who trust us to translate vision into impact — across languages, time zones, and audiences.

We don’t believe in one-size-fits-all. We believe in precision — the kind that only comes from lived experience, deep listening, and a sharp understanding of how to move ideas across borders.

Whether you’re scaling into China, launching out of it, or building for something bigger — we bring strategy, story, and execution together to move your brand forward.

Team Members From

Modern building symbolizing growth and corporate mission

Our Mission

We build bold brands for a borderless world.

GAB China began where continents meet and cultures overlap. Shaped by movement, rooted in experience, and driven by instinct — we bring ideas to life across languages, platforms, and markets with precision and style, drawing on the sharpest insights from every place we’ve been.

Our Vision

To move the world 

Our work speaks in many tongues but shares one intent: to make ambition visible, felt, and understood everywhere it goes — shaped by the best each culture offers, and made to resonate across all of them.

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Our Values

Lean into Challenges With Proactivity & Agility

True digital adventurers require proactive speed to excel in the market. As a group of critical & strategic thinkers we lean into challenges with a smile.

Above & Beyond
Customer Focused

We put our customers first, but more than that we go above and beyond in customer service and delivery.

Gab China team embodies this attitude, and it is built into our company culture.

Results Matter

Gab China are committed to excellence in all that we do. We are a company our clients can rely on because we deliver the results we promise.

Open Heart, Open Hand

An inclusive environment goes beyond writing the word ‘diversity’ on a website. We, Gab China build relationships on our team and with our partners with an open heart by being open-minded and kind. Our open-hand represents our willingness to support each other through challenges and opportunities.

Be Transparent

We make our clients’ lives easier by communicating openly and honestly. There is no guesswork or marketing jargon. We don’t hide behind Chinese terms that make your campaigns difficult to understand. We, Gab China communicate honestly and effectively with each other as a team, and with you as our partner.

Our Team

Gabby Gabriel profile image

Gabby Gabriel, Founder, CEO
work smarter (& harder)

Gabby Gabriel, Founder, CEO
work smarter (& harder)

Gabby Gabriel spent over a decade living and working in China (and two years in Southeast Asia), where she became one of the few foreign female entrepreneurs to successfully scale a business in the region. Her work earned recognition from USA Today, which named her one of the Top Entrepreneurs of 2024, and from the BBC, who featured her as the only foreigner in their documentary Reggie in China. In 2025, she received the Global Impact Award (2nd place) from Northeastern University, underscoring her ability to create meaningful change on an international scale. These accolades reflect not only her influence in Asia, but also her ability to operate at the highest level across cultures, industries, and platforms.

Gabby is a dynamic, high-impact leader with a bold perspective. Over the years, she’s built strong brands and stronger teams — in China, Southeast Asia, and now the U.S. GAB China is her third business, shaped by world-class mentors, global experience, and an entrepreneurial approach that blends strategy, storytelling, and relentless execution.

What sets Gabby apart is how she shows up. She brings energy and clarity into every room, pushing her clients forward — creatively, commercially, and personally. Her leadership is bold, unapologetic, and rooted in results. She’s built a powerful global network of collaborators, investors, celebrities, and founders who trust her because she delivers. Most of her clients stay for years. And most of the most interesting young people want to work with her — not just because of what she builds, but because of how she builds it.

Gabby’s career began in China in 2012, where she quickly gained a reputation for navigating complex markets with creativity and precision. Leveraging her early ventures, she mastered the mechanics of the Chinese market and eventually founded GAB China, a strategic marketing firm with a reputation for bold execution and cross-cultural excellence.

In 2024, Gabby returned to the United States and co-founded Second Wind Media, a New York–based marketing and entertainment company, with entrepreneur Joe Germanotta. Through this venture, she has expanded her work into brand development, cultural strategy, and entertainment storytelling — building bridges between Asia and the U.S.

Fluent in English, Spanish, and Chinese, Gabby combines intuition with rigor, and she is uncompromising when it comes to quality. She expects the best — from herself and those around her — and her results speak for themselves.

Today, she leads GAB China with the same curiosity that first brought her to Asia: a hunger to explore, to build, and to stretch beyond what’s familiar. Her global approach remains rooted in bold strategy, smart execution, and a deep belief that business, at its best, is an act of exploration.

Sherry Zhao Co-Founder, Content Language Director
Sherry Zhao, Co-Founder, Content Language Director

Sherry Zhao, Co-Founder, Content Language Director

Meet Sherry Zhao, our esteemed Content Manager, who brings a wealth of experience specifically in the Chinese market. Beginning her impressive career as a high-level interpreter for presidents, dignitaries, and notable figures visiting China, Sherry’s deep understanding of the Chinese landscape and culture has been instrumental in her success.

Sherry is a professional Chinese English interpreter/translator and a devoted linguaphile. She’s a proud graduate of the prestigious Conference Interpreting program at Shanghai International Studies University and is proficient in a broad range of fields, including technology, engineering, business, public policy, finance, education, and art. With the experience of translating, proofreading, and editing over a million words of bilingual content, Sherry has truly mastered the art of content creation and management.

Before co-founding Gab China, Sherry devoted over five years to the Chinese Public Sector as an interpreter, effortlessly catering to high-profile clientele. She has advised and interpreted for high-ranking government officials, international government delegations, and dignitaries such as Prince Andrew. As our Content Manager, Sherry applies her extensive expertise and profound understanding of the Chinese market to deliver exceptional content strategies designed to cater to your brand’s distinct needs in this region.

Bob Peng Chief Technology Officer

Bob Peng, Chief Technology Officer

Bob Peng, Chief Technology Officer

Meet Bob Peng, our innovative Chief Technology Officer, celebrated for his expertise in crafting unique technology solutions specifically tailored for the Chinese market. Known for his engaging personality, Bob brings a rich reservoir of knowledge and experience to every project, ensuring that our clients receive the most advanced and bespoke technology solutions.

Bob is a proud alumnus of the prestigious Huazhong University of Science and Technology in China, holding both a Bachelor’s and Master’s degree in Computer Science. Following his graduation, Bob served as a developer at Tencent from 2016 to 2018, contributing to the development of innovative technologies for the widely-used WeChat platform. In 2018, Bob co-launched a mobile application with his colleagues, successfully exiting the e-commerce app venture in late 2019. Shortly thereafter, he joined Gab China, bringing his wealth of experience and technological expertise to our team.

Apart from his impressive technical skills, Bob is also a specialist in Douyin strategy (the Chinese equivalent of TikTok), reflecting his deep understanding of the ever-changing social media landscape in China. His strategic approach to Douyin has led to his personal account amassing nearly a million followers, demonstrating his ability to engage and connect with audiences. As our CTO, Bob is dedicated to providing exceptional, tailor-made technology solutions that bolster your brand’s success in the dynamic Chinese market.

Locations

Shanghai, China

27 Zhong Shan Dong Yi Lu Shanghai, China, 200002

New York, New York

442 5th Avenue, Suite 2920 NY, NY 10018, United States

Singapore

160 Robinson Rd, #14-04, Business, Federation Center, Singapore, 068914

Bangkok, Thailand

Suite 333/10, United Tower, Soi Sukhumvit 55, Thonglor

Scenic cityscape of Shanghai with modern skyscrapers
Aerial view of New York City skyline
A scenic cityscape view of Singapore skyline
Aerial view of Bangkok city skyline at sunset