12 Proven Strategies for China
For B2B Lead Generation, leads are extremely important. Many companies consider acquiring leads as a top priority for their marketing departments. Traditionally companies empower sales team to use their personal networks to gather leads and referrals.
How does marketing team help generate leads? Gab team has compiled a list of ways to generate leads for B2B Lead Generation in China.
1. Participate in Trade shows and Webinars
Trade shows provide a great opportunity for potential customers to learn more about your company\’s products or services. Webinars are an efficient way to engage with potential customers across different locations and time zones while enabling you to collect leads in the process.
2. Utilize Social Media Platforms For B2B Lead Generation
Social Media platforms such as WeChat can showcase your brand, products, or services to a wide audience. Establishing a strong online presence through social media can attract potential customers.
3. Collect User Information via Company Official Website and Landing Pages:
In B2B Lead Generation, your company’s website is still a crucial portal for potential customers to learn about your products and services. Landing pages with proper call to action can facilitate lead conversions.
4. Leverage Search Engine Optimization (SEO) Techniques:
Use SEO to make it easier for potential customers to find your website. SEO enhances your website’s visibility on search engines, boosting website traffic and lead generation in the long run. In China, Baidu dominates search engine market share for both mobile and PC. SEO is also crucial on social media platforms to attract diverse users such as hashtag utilization on WeChat.
5. Acquire Leads through Email Marketing and Lists:
Email marketing is still relevant in B2B Lead Generation in China. Building an email list is a valuable channel for marketing campaigns.
6. Utilize B2B Industry Websites and WeChat Groups for Lead Generation:
Industry-specific websites and WeChat groups offer business information and potential customer data. Utilize these platforms to identify potential customers, establish connections, and gain more business opportunities.
7. Gain Leads through Baidu Advertising and Social Media Ads:
While social media ads on platforms like Zhihu, WeChat Moments, and Xiaohongshu can generate leads, in B2B Lead Generation, Baidu Advertising is still a great way to targets potential customers searching for related products or services.
8. Establish Partnerships With Other B2B Lead Generation Company
Collaborating with experts and consultants helps you tap into their networks for potential leads and business opportunities. Joint articles, online discussions, and sharing valuable content can attract potential clients. Associating with industry peers provides insights into trends, allowing you to engage with potential customers through industry events and discussions. In addition, Cooperate with other companies to gain mutual benefits and tap into their client base and business relationships.
9. Harness Word-of-Mouth Marketing and Referrals:
Word-of-mouth and referrals based on quality products and services can attract potential customers. Encourage satisfied clients to recommend your offerings to their networks.
10. Utilize Press Conferences and News Reports for Leads:
Leverage media coverage through press conferences and news reports to promote your brand and capture potential leads.
11. Utilize Industry Awards and Recognitions:
Participate in industry awards and recognitions to showcase your business expertise, which will help gain credibility and more leads.
12. Generate Leads through Content Marketing:
Effective content marketing, such as blogs, whitepapers, and case studies, can attract potential customers by providing valuable insights. The effectiveness of each method may vary based on your business model and target market. Tailor your lead generation approach to your specific circumstances, considering factors like budget, time, and resources. By consistently experimenting and optimizing, you can discover the most suitable lead generation methods for your company’s success.
Gab China has helped various B2B Lead Generation companies with marketing strategy and execution, including content marketing, social media, SEO, SEM. Email us at gab@gab-china.com for a free consultation session.
