Insights and Strategies for Digital Marketing in China

How to Do Internet Marketing in China?

As the digital era continues to evolve, the landscape of international business and marketing transforms alongside it, presenting both challenges and opportunities. One of the…

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How to Do Internet Marketing in China?

As the digital era continues to evolve, the landscape of international business and marketing transforms alongside it, presenting both challenges and opportunities. One of the most significant and intriguing markets

Marketing in China Vs US: Navigating the Cross-Cultural Marketing Maze

Marketing in China Vs US: Navigating the Cross-Cultural Marketing Maze In an era of globalization, understanding the intricacies of marketing in different regions is crucial for businesses seeking international expansion.

Mobile Advertising in China: Key Insights for Marketers

In the digital era, mobile advertising has become a cornerstone of marketing strategies globally. This is especially true in China, a market characterized by its massive mobile-savvy population and unique

SEO In China

Mastering China SEO: Winning Strategies for Online Growth

In the digital age, a strong online presence is vital for business success, and nowhere is this truer than in China, the world’s most populous country and one of its

wechat mini program

WeChat Mini Programs: A Comprehensive Guide for Business

WeChat Mini Programs are a revolutionary feature within the WeChat ecosystem, offering a unique blend of accessibility and functionality for businesses aiming to engage with the massive user base of

Douyin Advertising Guide

Dominating Douyin Advertising: An In-Depth Guide for Brands

Douyin, the Chinese equivalent of TikTok, has swiftly risen to prominence with its impressive base of over 746 million monthly active users. Renowned for its innovative creative tools, extensive user

wechat mini program

WeChat Mini Programs: A Comprehensive Guide for Business

WeChat Mini Programs are a revolutionary feature within the WeChat ecosystem, offering a unique blend of accessibility and functionality for businesses aiming to engage with the massive user base of

WeChat B2B Lead Gen

Unlocking B2B Lead Generation on WeChat: An In-Depth Guide

In today’s digital marketing world, WeChat is extremely important for getting B2B leads, especially in China. WeChat is more than just a social media app; it’s a place where businesses

Chinese social media

Chinese Social Media: 2024 Top Platforms

Unlock the potential of your brand with our comprehensive guide to Chinese social media platforms. Discover how leveraging platforms like WeChat, Weibo, RED, and Douyin can revolutionize your marketing strategy.
WeChat Search Advertising

WeChat Advertising: A Deep Dive Into WeChat Search Advertising

Explore the transforming landscape of digital advertising with our introduction to WeChat Search Advertising. Uncover how Tencent\'s strategic move in integrating search advertisements has made WeChat a key player in

WeChat Marketing: Write Engaging WeChat Articles

Discover the power of WeChat marketing by crafting captivating articles that resonate with your target audience. This blog post guides you through creating engaging content, designing eye-catching titles and thumbnails,

How to Advertise Your WeChat Channel

This article is a step-by-step, comprehensive guide on how to begin advertising your WeChat Channels’ content on WeChat. Brands should take note and consider leveraging WeChat Channels’ popularity to the
Chinese social media

Chinese Social Media: 2024 Top Platforms

Unlock the potential of your brand with our comprehensive guide to Chinese social media platforms. Discover how leveraging platforms like WeChat, Weibo, RED, and Douyin can revolutionize your marketing strategy.

How to Use Weibo for B2B Marketing in China

This article will cover how Weibo can optimize your B2B marketing strategies in China, by leveraging the application’s built-in features. We recommend WeChat and Zhihu for B2B marketing. However, Weibo

Weibo, What Is It, and Why Is It Important?

Weibo (微博) is a Chinese microblogging website, much like Twitter or Facebook. After its launch by the Sina Corporation in August of 2009, it quickly made its name as one

Weibo Moves to Restrict Outside Links

Weibo Two days ago, Weibo, announced that it will no longer allow all links to be shared on its social media platform. They introduced this new regulation as a measure

Digital Marketing trends in China

Navigating the Future of Digital Marketing Trends in China (2024)

As we approach 2024, the marketing landscape in China is poised for transformative changes. This article delves into the key Digital Marketing trends in China that are set to shape

Chinese Social Media Trends: How to Keep Track

Chinese Social Media Trends The Chinese market is a goldmine for foreign businesses. It’s common knowledge that China makes up approximately a fifth of the world’s population. And out of

How to Stay Informed on China

Pop culture plays a major role in Chinese marketing. Both traditional and digital sellers use trending idols and topics to engage with their viewers and sell their products. Using pop

China Event Management: Euipo in Shanghai

Third EU-China IP Academic Forum successfully held at Fudan University Law School China Event management may seem incredibly daunting, especially if you haven’t been here before. First of all, how